Finding new market opportunities is essential to surviving and prospering in challenging times. Getting the decision wrong on where to invest and where to rationalise has never been more critical. Often what is missing is a structure for investigating, assessing and evaluating the relative merits of new ideas, business strategies and technologies to create successful new products, services or markets.
This new course will provide delegates with a highly effective set of tools and techniques to enable delegates to objectively compare different strategies and provide key stakeholders with the necessary information to support the right decisions. Our objective is to transfer our knowledge and skills in order for delegates to become self-sufficient in leading this process within their own organisation. We use a highly interactive approach with exercises and discussion based on real examples.