Geographical Information Systems for Senior Managers

Location information is an increasingly important part of the information infrastructure for organisations in both the private and public sectors. Whether for competitive advantage by better targeting potential customers, operational efficiency through improved logistics or using Google maps to simply locate assets or get to meetings on time – location matters and few organizations operate successfully without an increasingly sophisticated set of location-based or GIS (Geographic Information System) services and applications.

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Assessing Geospatial Opportunities: A Structured Approach

Finding new market opportunities is essential to surviving and prospering in challenging times. Getting the decision wrong on where to invest and where to rationalise has never been more critical. Often what is missing is a structure for investigating, assessing and evaluating the relative merits of new ideas, business strategies and technologies to create successful new products, services or markets.

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