Geographical Information Systems for Senior Managers

Location information is an increasingly important part of the information infrastructure for organisations in both the private and public sectors. Whether for competitive advantage by better targeting potential customers, operational efficiency through improved logistics or using Google maps to simply locate assets or get to meetings on time – location matters and few organizations operate successfully without an increasingly sophisticated set of location-based or GIS (Geographic Information System) services and applications.

However, for many senior managers understanding how to harness its power is often poorly understood. This course is designed to impart the “need to know” of GIS in business terms and provide insights into how to best capitalize its potential.

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