Matthew Pennells

Matthew Pennells – General Manager

  • Location Driven Business Transformation
  • Business Case Development
  • Enterprise Data and GIS Solution Architect
  • Humanitarian Disaster Response
  • Effective leadership

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Matthew Pennells is an Information Management professional, specialising in location intelligence, with an extensive career in public, private and voluntary sectors. His work and volunteering has led him through many topics and business areas both in the UK and overseas. Currently Matthew leads ConsultingWhere’s Middle East & Africa Office from Dubai.  Matthew also volunteers with the international humanitarian mapping charity MapAction which sees him deployed to disaster affected areas around the world.

With experiences ranging from managing GI architectures, delivering transformation projects, strategy design and implementation as well as overall business benefit of ‘place’ Matthew has seen many good and not so good uses of location data.  His goal is the better understanding and wider spread use of information management and its intelligent application to improve organisations in all sectors.

Through his work and volunteering, Matthew has gathered a diverse but tailored set of skills ranging from location driven digital business transformation, effective business leadership, to demonstrating the value of information management and user engagement. His various roles mean these skills have been applied to save millions of pounds in public sector projects through to saving livelihoods after natural disasters.

Matthew represents the GI industry through his role as Director and Council Member of the AGI.  He also provides thought leadership pieces to industry and social events.

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