Topographic Mapping Strategy Study

Customer: LINZ (Land Information New Zealand)  


The aim of the LINZ Topographic Mapping Strategy Study was to determine the future direction of LINZ in respect of topographic database and mapping production.  The study included consideration of the future role of the public sector in this activity, investment and intervention logic, organisational structure, international best practice, product development strategy and the business case for continuation of the current role.

Nature of Services

The study included:

  • Analysis of current working practices, identifying inefficiencies and potential for innovative use of technology;
  • Skills gap assessment and retraining opportunities;
  • Through interviews with international experts, assessing the policy framework and case for Government intervention;
  • A new set of rationalised working practices were developed to maximise reuse of existing high-quality geospatial data from local authorities, the highways agency and utility companies;
  • Mentoring of a new business development manager recruited to effect the change;
  • In a subsequent stage, feedback from a public consultation on the new strategy was reviewed and refinements to the strategy made prior to publication.


Several outcomes were implemented:

  • The move of the organisation from being focused on production of updated data to collation of available sources into the production flowlines;
  • The move of paper map production to print on demand and the use of the LINZ data service (geoportal) to disseminate data;
  • New GIS tools were also introduced to support updated production processes and changes in organisation structure introduced to implement these changes;
  • The project was completed in three stages over three years, including retention by the client as reviewer of strategy implementation.

A .pdf version of this case study is available here.  

The LINZ strategy document can be reviewed here.  

You are welcome to use this Case Study for reference, but we kindly request that you give credit to ConsultingWhere Ltd for the original project.

For further information on this, or any other ConsultingWhere Ltd case study, please contact us directly on:  +44 (0) 1923 291 000 or via 


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